How to Use Color Theory for Your Business
As a business owner, you have a lot of decisions to make. One of the most important decisions you’ll ever have to make is what kind of branding and logo will make your business stand out. Don’t worry! The 925Never team is here to help you create a design that will turn heads. We give you what you need to create your own custom logo stickers to spread the word about your business.
The first step of creating your own stickers is choosing a design that speaks to your brand and your customers. Color theory can help you make better choices! Color theory is a practical guide to using and pairing colors to create specific visual effects — like drawing attention and potential customers. In today’s blog post, we’ll be talking about how you can use color theory to make great stickers and decals for your business. Check it out, and create your own stickers with 925Never today!
The Color Wheel
Most of us learned about the color wheel in elementary school, so if it’s been a while, here’s a refresher! The color wheel is an arrangement of different colors in a circle, based on the triangle of primary colors: red, yellow, and blue. The shades in between those colors spread out to create the wheel.
All colors are made from combinations of the primary colors. Secondary colors like orange and green are a simple combination of two — red and yellow for orange and blue and yellow for green. You can also create tertiary colors with more nuanced shades like red-orange and blue-purple.
The right color combinations create “color harmony,” which refers to pleasing combinations that engage the viewer without feeling too boring or too chaotic. You have a couple different options for choosing the perfect color combo for your custom logo stickers!
Analogous colors are colors that are next to each other on the color wheel, such as green, yellow, and yellow-green. This combination is great for when you want to keep things simple, clean, and striking.
Complementary colors sit on opposite sides of the color wheel, such as green and purple and the surrounding shades of either. If you are looking to make design elements like your business name or logo pop, then choose a complementary color for the background! It will keep things colorful and create great contrast, but you won’t have to worry about clashing shades.
Monochromatic colors, like analogous colors, are a way to keep things simple. Monochromatic colors refer to a single hue, such as red, and its shades, from burgundy to pale pink. You can use the contrast of light and dark to make your design stand out all without having to worry about choosing other colors.
If you want to make your design bright and colorful without seeming chaotic, then you may want to try triadic colors! If you placed a triangle over the color wheel, triadic colors would be the hues at each point. The primary colors, red, yellow, and blue are triadic colors! You can also find more nuanced shades like blue-green, red-purple, and yellow-orange.
One thing you should keep in mind when designing your logo and marketing materials like stickers and decals is that each color comes with a few associations. When you see the color red, for example, you think of stop signs and danger or love and passion. Because of these associations, it may not be the best choice for advertising a business like a daycare, at least not without being paired with more soothing colors. Watch for an upcoming blog post to learn more about color associations and how you can use them to boost your business!
Create Your Custom Logo Stickers Today
Now that you know how to make better design choices for your business, it’s time to put that knowledge into practice! With 925Never, you can create gorgeous stickers to draw in potential customers and keep them engaged. We offer many options, including die-cut stickers, kiss-cut stickers, custom sticker rolls, and transfer decals, and you can print in fully CMYK to make sure your color combinations pop! Contact our team today for a custom quote on your next order.